FOR IMMEDIATE RELEASE:

Tink Media Launches as First Podcast Publicity Agency for Non-fiction Authors

NEW YORK, New York, July 19, 2019 — Today Lauren Passell, a veteran media strategist, digital marketer, writer, and editor, launched TINK, a publicity company that specializes in building connections between podcast networks and individual shows with non-fiction authors for interviews, on-air book reviews, and on-air mentions. In addition, TINK will offer authors support with their digital presences and websites, social media consulting, and support for specific campaigns, community management, influencer marketing, and custom projects.

Podcasting is becoming one of the most effective ways to expose targeted audiences to new media. Brands are finding that podcast advertising is the best way to increase key metrics like awareness, ad recall, affinity, recommendation and purchase intent. According to Nielsen, podcast ads for popular brands have 69% top-of-mind awareness, making them first in consumers’ minds when thinking of an industry or category. To tap into this highly engaged audience, a book’s holistic publicity campaign needs to include strategic podcast placement.

With a powerful database, strong network relationships, and more than a decade of industry experience, Tink offers the the following services:

● Podcast publicity campaigns

● Social media strategy

● Community management

● Influencer marketing

Tink is excited to work with authors on customized campaigns, thinking outside the box to create unique digital content.

Passell worked as a digital editor and writer for Barnes & Noble, NBC's Open House, CNN, Jezebel, Men's Fitness and more, and launched the social media strategy for Barnes & Noble. She spent years at Little, Brown, consulting best-selling authors on their digital and social media presences. Before moving to lead social strategy at WaitWhat, producer of the podcasts Masters of Scale and Should This Exist?, she started the podcast PodcastPodcast, a podcast about podcasts, and recently launched a podcast newsletter, Podcast the Newsletter.

"Lauren Passell is endlessly creative, tireless, and so smart about using the digital world to help storytellers connect with their audience,” said Nicole Dewey of Dewey Decimal Media.

Tink makes podcast outreach the most effective arm of an author’s publicity strategy by structuring a campaign that will raise the author’s profile within the media, the general public, and target audience. To start your podcast publicity campaign or to work with Tink on social strategy or customized work, contact Lauren Passell at lauren@tinkmedia.co.

###