Camila Victoriano
Camila Victoriano is the Co-Founder & Head of Partnerships of Sonoro. Listen to Sonoro’s new audio drama Love and Noraebang here. Follow Camila on Twitter here.
What did you want to be when you were eight?
I wanted to be an architect. It sounds completely unrelated but architecture and Sonoro have something in common – they both combine my love for creativity and building things.
Tell us about the name Sonoro.
Sonoro in Spanish quite literally translates to "relating to sound" or "resonant." The name was an important choice because while we're looking to develop our series into TV and film, all of our projects start as podcasts, and we hold the audio quality of our shows to a very high standard.
Why is Sonoro so important?
Sonoro is run by a 100% Latinx team and our shows are developed by 100% Latinx writers and creators, in English, Spanish and Spanglish. We know that there is not just one type of Latinx experience, or one type of story that Latinx writers want to tell. So we empower creators to tell their stories across genres – sci-fi, romance, thriller, horror, fantasy, documentary. Their stories don’t have to fit into a particular mold or narrative. That’s why Sonoro is so important and so unique as an entertainment company – we understand our creators and our audience because we are them, and there’s no other company speaking to marginalized communities the way we are.
What’s your goal for Sonoro?
Ultimately, the goal for Sonoro is to change the representation of media and entertainment, in audio and beyond, in front and behind the mic/camera. We do this by supporting diverse creators and stories, and the podcasts we create are the first critical part of changing the landscape.
Tell us about Love and Noraebang. How would you describe it in 10 words?
The rom-com for rom-com lovers -- with a twist.
How did the show change from the moment the idea was born to the final result?
Love & Noraebang always aimed to capture the joy and delight of romantic comedies. That was our North Star throughout the whole process, and we really stuck with it. But what was exciting for us was embracing the intricacies and cultural specificities of the vibrant Korean and Mexican communities, both in the US and abroad. In particular, we chose to pull inspiration from the k-drama and the telenovela so that our romantic comedy would feel different than other stories in the genre – audio or otherwise. I really don’t think there’s anything like it.
What do you love about working in audio?
I love audio because it still feels like it’s just the beginning – there is still so much opportunity to try something new and have it work really well. And I think that’s what is so exciting for Sonoro’s team, for our partners, our creators and the talent. It is this feeling of creativity and, frankly, fun that is really energizing.
Thanks, Camila!